Soft Power

Fresh

Light, airy, and quietly assured. Soft Power opens with musk mallow and pear, drifts through rose and iris, and settles into soft musks and cedar. A delicate unisex eau de parfum made in the hills of northern Italy at CFF - the house behind some of the world's most respected perfumes - at 20% oil concentration.

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▶ The film

Soft Power

The story in the bottle

What's inside

Moderate longevity of 5–6 hours with soft, close projection - it stays in your personal space. The musk-cedar base keeps it clean and lasting. Three sprays; a gentle, generous everyday scent for warm weather.

A spring and warm-weather scent for daytime and easy evenings. Clean, soft, and radiant without being heavy - the smell of feeling fresh and at ease. Made for people who like florals understated and skin-close. Gentle on the surface, sure of itself underneath.

Sunlight through a window, freshly laundered linen, a slow morning that feels like enough. Airy and soft, with a quiet confidence beneath it. It smells like strength that doesn't need to raise its voice.

The origin

Crafted at CFF in the hills of northern Italy

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Crafted in Italy

Formulated at CFF, northern Italy

IFRA certified

Held to the global fragrance standard

FDA approved

Safe on skin, every batch

Vegan alcohol

No animal derivatives, ever

The perfumers

Perfumers behind your Fraghill

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The practical details

Available in 10 ml (try it), 30 ml (everyday) and 50 ml (full size). The 10 ml is also the pod size for Build-Your-Own-Trio — mix any three and switch on demand.

As soon as your order is placed you'll be notified by email, SMS or call, with tracking details. Delivered across India by tracked courier. Full shipping policy.

We don't offer returns on our fragrances as they're consumables, unless the product reaches you damaged — in which case write to us and we'll take it up case by case. Full refund policy.

care@fraghill.com · Mon–Sat, 10am–7pm IST.

In their words