Casual King

Effortless, but quietly sharp. Casual King opens with cardamom, nutmeg, and pepper, moves through lavender and rose, and settles into patchouli, cedar, and vetiver. A unisex eau de parfum formulated in the hills of northern Italy at CFF - the house behind some of the world's most respected perfumes - at 20% oil.

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▶ The film

Casual King

The story in the bottle

What's inside

Good longevity of 7 hours with moderate projection. The patchouli-cedar-vetiver base keeps it grounded all day. Two to three sprays; reliable and versatile enough to be a genuine signature scent.

An all-season, everyday scent that leans daytime. Spicy and fresh up top, woody and grounded underneath - the one you can wear to work, errands, or a casual dinner without a second thought. Easy and refined at once, the smell of someone who looks good without trying.

A crisp white shirt, sleeves rolled, an easy afternoon. Polished but relaxed - the confidence of someone who doesn't need to prove anything. It smells like understated good taste.

Casual King — top, middle and base notes

The origin

Crafted at CFF in the hills of northern Italy

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Crafted in Italy

Formulated at CFF, northern Italy

IFRA certified

Held to the global fragrance standard

FDA approved

Safe on skin, every batch

Vegan alcohol

No animal derivatives, ever

The perfumers

Perfumers behind your Fraghill

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The practical details

Available in 10 ml (try it), 30 ml (everyday) and 50 ml (full size). The 10 ml is also the pod size for Build-Your-Own-Trio — mix any three and switch on demand.

As soon as your order is placed you'll be notified by email, SMS or call, with tracking details. Delivered across India by tracked courier. Full shipping policy.

We don't offer returns on our fragrances as they're consumables, unless the product reaches you damaged — in which case write to us and we'll take it up case by case. Full refund policy.

care@fraghill.com · Mon–Sat, 10am–7pm IST.

In their words